UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that let analytics tools like Google Analytics track exactly where your traffic comes from. The UTM Builder by SlapMyWeb lets you generate properly formatted UTM-tagged URLs in seconds. Just enter your destination URL, fill in the source, medium, and campaign name, and the tool builds the complete tagged URL in real-time. One-click presets for Google Ads, Facebook, Email, and social platforms make it even faster.
Paste the landing page URL you want to track. This is the page users will land on when they click your campaign link.
Enter the source (where traffic comes from), medium (type of traffic like cpc or email), and campaign name. Optionally add term and content for more granular tracking.
Click Google Ads, Facebook, Email, Twitter, LinkedIn, or Instagram to auto-fill the source and medium fields with industry-standard values.
The tool generates the URL in real-time. Click the copy button and use it in your ads, emails, or social posts.
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